A new campaign has launched to fund antibullying programs in schools.
Pink shirt day creator Travis Price and the Canadian Red Cross have teamed up to launch the new initiative.
Paul Kells is a partner of the Red Cross, and is a co-founder of the Pink Day Initiative, which funds anti-bullying programs in schools with your donations.
He says that bullying doesn’t just affect kids, and sometimes we might not know we are bullying people.
“You’re teasing someone at the water cooler everyday, about their funny hair, if you do that over and over again, you’re demeaning the person and actually being a bully,” explained Kells.
The original Pink Shirt Day started about 6 years ago, when a local young boy was bullied for wearing a pink shirt.
The new campaign launched a website today, and you can donate at pinkday.ca.