Sexist marketing alienates market demographics: Craft brewer’s president

By Alex Cooke

HALIFAX – Nova Scotia’s craft beer industry is speaking out against sexist beer marketing.

They say focusing on one demographic can alienate the other.

 

You might have seen them before – beer commercials that encourage cracking open a cold one with the boys and labels with scantily clad women.

In other words, beer that’s being marketed specifically towards men.

Emily Tipton is the president of the Craft Brewers Association of Nova Scotia, and tells NEWS 95.7 sexist beer marketing is bad for business.

“I think the breweries that do this sort of thing are really missing the point in terms of what the demographic that drinks craft beer is,” said Tipton. “There are lots and lots of women in our market, here in Nova Scotia anyway, that drink craft beer and I don’t know why you’d want to alienate anybody that makes up part of your market.”

Tipton says Nova Scotia is fortunate in the sense that people in the province’s beer industry are already inclusive.

The brewers’ association unanimously passed a motion to pledge zero tolerance of discrimination in their marketing practices at their most recent annual general meeting.

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