Apple will replace AT&T in the Dow Jones industrial average after close of trading March 18

By The Associated Press

NEW YORK, N.Y. – In the Dow’s elite club, Apple is in and AT&T is out.

Apple will replace AT&T in the Dow Jones industrial average after the close of trading on Wednesday, March 18, the manager of the index announced early Friday. Apple will start trading as part of the 30-stock Dow at the opening of trading the next day.

THE REASON

S&P Dow Jones Indices, the index manager, said it’s making the move in response to a planned stock split for Visa, another member of the 119-year old barometer of the stock market. After its four-to-one stock split, Visa will wind up with a lower price. S&P said that would reduce the weight of the information technology sector in the Dow, because Visa, a credit-card and payment-processing giant, counts as a tech stock. Adding Apple will help balance out this reduction.

THE IMPACT

S&P Dow Jones Indices said the decision won’t alter the level of the index — which was near all-time highs of 17,960 early Friday. It is casting the move as a sort of a housekeeping manoeuvr, a way to ensure that this most famous of stock-market barometers better reflects the U.S. economy and markets.

The switch was not a reflection on its view of Apple.

“This doesn’t mean we like the stock, or don’t like the stock, or something like that,” David Blitzer, chairman of the index committee at S&P Dow Jones, told The Associated Press.

Apple’s stock rose $1.30, or 1 per cent, to $127.71 as of noon on Friday.

AT&T fell 49 cents, or 1.5 per cent, to $33.51. The stock price has risen just 1 per cent since the beginning of the year, trading closer to its 52-week low of $32.07.

TRADING PLACES

The last big Dow shake-up came in September, 2013 when Goldman Sachs, Nike and Visa knocked out Alcoa, Bank of America and Hewlett-Packard.

DOW’S LEVEL

Unlike other stock-market measures, the Dow weighs members by their prices, so a large change in the price of one stock can have a big effect on the overall index.

S&P said swapping Apple for AT&T won’t alter the Dow’s level.

At $736 billion, Apple is the world’s largest company by market value, but the Dow only accounts for a stock’s price.

WHY THE DOW MATTERS?

Created in 1896, the Dow is one of the oldest gauges of a stock wealth — and easy to dismiss as a relic. When it was created, Grover Cleveland was U.S. president. Companies like the Pacific Mail Steamship were counted among its ranks.

And the index only tracks 30 stocks. The Standard and Poor’s 500, a rival gauge that reflects the performance of 500 stocks, is the one that professional investors watch most closely to see how their own portfolios are performing.

Still, the Dow continues to be widely cited and isn’t seen as wildly distorted.

One reason is that, for all its flaws, the Dow has largely mirrored the ups and downs of the much larger S&P 500.

In the past 12 months, for instance, the Dow has risen 9.2 per cent. The S&P 500 has climbed 10.8 per cent.

IN-AND-OUT

AT&T, meanwhile, has bounced in and out of the blue chip average over the Dow’s long history. It first entered in 1916 as American Telephone & Telegraph, joining Central Leather, Studebaker and other industrial giants in an elite club of 20 companies. In recent times, AT&T was kicked out in 2004 only to return the following year when it merged with SBC Communications.

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