You can do anything in Las Vegas including Curling.

Next year the Continental Cup of Curling is leaving the friendly confines of Canada and is heading to the deserts of Sin City.

The event has seen strong numbers since its inception eight years ago, in both attendance and in television ratings.

The hope is that by bringing the star studded event to Las Vegas, it will act as a vehicle to boost the sport’s popularity.

TSN Curling Analyst and Moncton resident Russ Howard is quite happy with the move.

“If curling really wants to get into the high end of the sports world we need the United States on board.” said the two time Brier winner and Olympic gold medalist Howard.

Curling clubs in the United States see a jump in participation almost immediately after the sport is shown on television after the Olympic Games, and the hope is that by playing a high profile event like the Continental Cup in Las Vegas that will continue.

The 2014 event will be played inside a five thousand seat hockey arena that is part of the Orleans Hotel and Casino in Vegas.

The Continental cup features two men’s and women’s teams joined by two teams from the US who take on the rest of the world in a series of curling events.  The made for TV event is patterned after the incredibly popular Ryder Cup in the golfing world.

The 2013 event will be played in January in Penticton British Columbia.